It's simple...you send text messages in bulk; people open them and read your message! Read on for more details...
Mobile marketers have utilized text message marketing in creative ways stretching simple binary text messages of 160 characters or less into engaging programs for consumers. These consist of mobile coupons, instant information, rewards and loyalty programs, and some text message purchasing.
There prominent advantage that the SMS marketing has over conventional marketing methods:
President Obama had success utilizing mobile text message marketing when he was blasting out campaign updates to nearly 3 million subscribers. However, brands have seen great results as well engaging consumers with their products and services.
Coca Cola, for example, boasts over a million subscribers that use text message marketing to engage with the My Coke rewards program. Engaging prospects or consumers and subscribing them to a mobile marketing program is just the beginning. You can continue to deliver consumer friendly ads and wireless marketing by creating creative campaigns of interest to your target audience followed up with incentives for that consumer to engage with you products or services.
It is also important to keep in mind that kids and teens are no longer the only active audience for text message marketing. 47% of those utilizing the My Coke rewards mobile program were 35 and older. This bodes well for text message and mobile marketing as it seems audiences that are typically engaged in traditional marketing channels are welcoming a new experience and opportunity to engage with brands, products, and services.
Text message marketing is a great place for your business to reach consumers. Mobile web, apps, and media are certainly becoming more relevant as billions of dollars are being spent in mobile infrastructure upgrades each year to handle the huge appetite for mobile in the U.S. but text message marketing is already widely adopted. 3 billion texts are sent a day in the U.S. alone.
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